Embracing Our Inner DISCO Ball

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As a part of a massive rebrand, I am thrilled to announce that DISCO has finally decided to embrace our inner John Travolta, break out the polyester, and succumb to Saturday Night Fever! After nine years of people asking if our company name was related to platform shoes and wide lapels, we have decided to catch disco fever, put on our boogie shoes, and follow that mirrored ball. Get ready to dance your way to on-time, on-budget ediscovery. 

We are in development of an industry-leading user conference called DISCO-Tech with its very own “Psychedelic DISCO Ball” for clients and partners to shake their groove thang. Top innovators and power users can expect to receive their very own shiny disco ball awards and our husky mascot, Fetch, has been permanently replaced by “DISCOMan'' a funky-fresh, roller skating dude riding a DISCO ball like Miley Cyrus’s wrecking ball. 


Can you dig it?

What, too much? If you are a tish suspect, given the April first publishing date and my propensity to be cheeky, you are right and a disco-themed DISCO is more prank than substance! Although who knows what the future holds.

That being said, when I started researching this article I found a surprising number of disco-themed April Fools’ Day pranks had been pulled over the years. Here are a few of my favorites. 

Google: Saturday Night Fever Pegman 

Google jumped onto the disco bandwagon for April Fools’ in 2016 by introducing a little grooviness into its maps interface. The Pegman that you drag around to activate street view was replaced by a bearded and leisure-suited avatar to class up the joint. This psychedelic dude rocked his tiny bell bottoms all across the globe. Curious Googlers could also choose "Explore Nearby" and then press "Funky Town" to see the Disco Pegman's funky fresh dance.

Via YouTube

Spotify: Discocovers Weekly

For April Fools’ Day in 2019, Spotify listeners checking out their weekly top recommended songs on their “Discover Weekly” playlist were greeted by covers of disco songs, including the Riverdale cast’s rendition of “I Feel The Love,'' Demi Lovato’s cover of “I Will Survive,” and Lizzo’s cover of “Stayin’ Alive” to name a few. 

If listeners looked closely, the Discover Weekly description was stealthily changed to Discocover Weekly and described as, “We made you a mix of disco covers and covers of disco, but you can always boogie on over to your regular Discover Weekly. April Fools!” 

Well played, Spotify! 

Roblox: DISCO Break

Online gaming platform Roblox, known for its “virtual universe that lets you play, create, and be anything you can imagine” decided to get into the disco game with their Discobreak update on April 1, 2019. 

The gaming platform has been pranking users on April Fools’ Day for several years now. The updates have included major map and theme changes, random non-playerlayer characters, and other strange things. The DISCO Break update allowed builders in the virtual world to interact with a bigger and brighter-than-life environment bedecked in the swankiest of 1970s fashion. The sky became vibrant, rainbow-colored squares, vehicles became multi-colored, and most of the areas in the map were changed to chrome colors. 

image link

Virgin Atlantic: Saturday Night Cabin Fever Sing Along Flights

2019 seems to have been the peak of disco-flavored April Fools shenanigans, with Virgin Atlantic getting in on the action too. The airline introduced “sing-a-long” flights, with highlights of the karaoke-powered schedule including a Saturday Night Cabin Fever disco on weekend flights and mile-high hip-hop during flights to LA. 

Who isn’t immediately psyched at the prospect of six hours, packed in like a sardine while your fellow passengers belt out “Stayin’ Alive” and “She’s a Brick House”?

Via The Drum

Power 106 - Where’s the Disco?

A local Los Angeles radio station "announced" a change from pop to disco music at 7 a.m., April 1, 1993 for a cheeky April Fools day lark. After 12 hours, the station admitted it was a joke, and switched back to their standard playlist. Within minutes complaints rolled in of "Where's the disco?", and the station actually fully converted to a disco playlist for the next several years. Talk about commitment! 

via YouTube

Disco never dies! 

Clearly, disco and DISCO are here to stay.Here’s hoping you have lots of laughs and maybe an opportunity to shake your groove thang this April Fools’ day! 

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Cat Casey
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